You can’t make great advertising for one of Canada’s biggest and oldest law firms. It’s impossible,” we were told.
Lawyers like to edit, redraft and generally make things bland and safe. So, we gave them no pictures and less copy to work with.
The firm’s Director of Marketing was pleased. She had never seen a campaign approved and supported so quickly and easily. Prospects responded positively to the simplicity and creativity of the communications. The firm changed from a perception of staid and old fashioned to one of fresh and creative strategic thinking. It also helped in the merger with one of the world’s largest law firms.
