Can a pop song help a Credit Counseling Agency become popular? Neilson’s NetView study said women make up the majority of traffic to music sites. Women are also 60% of those with debt issues. So, we wrote a pop song, created a TV spot that ran nationally, and a music video, seeded across music sites on the internet.
The CBC, BBC, Global TV, The National Post, The Globe and Mail, Huffington Post, and music blogs covered it. Transit shelter posters for the campaign were featured in the Hollywood produced movie, ‘Scott Pilgrim vs. the World’ by request. Universal Music distributed the song with coast-to-coast ‘Top 40’ radio airplay coinciding with the TV media flight. And the music industry raved about the song.
“Two Scoops is a whole sundae worth of goodness” – Allen Johnson, producer EMI, Island Records, and Capital Records. “I’ll take two more” – Brian Steel, Sony Music. “Two Scoops is a music supervisor’s dream! The world will soon take notice of this breezy summer hit.” – Sean Moroney, MTV. “Last Monday when I posted ‘2 Scoops’, the blog’s traffic statistics shot through the roof. This song may be on the verge of exploding!” – Huffington Post review. “Winner best original song in a commercial” – Hollywood Music in Media Awards.
Credit Canada’s web traffic tripled. And they were booked solid over the 2-year campaign period. Not to mention an earned media bonanza.
