The Power Workers’ Union had a problem with getting their voice heard by the Ontario government and stakeholders. To make matters worse, the public remained aloof to the conversation that was going on about the future of power generation in Ontario.
People think the government will take care of pretty much everything for them. We decided to interrupt this sentiment by making the issue personal.
We began a conversation with the public which was leveraged at the government level, influencing them to consider more rational plans for power generation and include The Power Workers’ Union in decisions going forward.
