Health Canada makes it difficult for a pharmaceutical brand to make a claim. It’s either show your brand without a claim, or make a claim without showing your brand.
Contrary to our assumptions we found that a majority of people considered herbals to be still in the realm of snake oil and folk remedies. So, we investigated true, yet bizarre folk remedies and their health claims and suggested Wampole herbal products as an alternative without making a direct claim.
The campaign was successful and the company was sold shortly after at a premium. It’s also curator hand-picked for inclusion in the inaugural and permanent collection of The Royal Ontario Museum.
